Jorn Werdelin

“I have the simplest tastes. I am always satisfied with the best.”

The visionary and driving force of Linde Werdelin. Werdelin’s grandfather opened the first family jewellery and watch boutique in Aalborg, Denmark, selling luxury and technical watches. At 14, Werdelin sees a new high-end sports watch that will spark an ever-growing passion for watches. As an entrepreneur, Werdelin fuses the spirit of freeride skiing with business: pushing the boundaries by finding a way, not by taking uncalculated risks; revisiting the old to create and experience the new.