Founders
In 2002, Jorn Werdelin and Morten Linde partnered to develop a new concept: a luxury sports watch on which a professional digital instrument clips on to provide the right level of information at the right time.
Morten Linde
Morten is a Danish designer who believes that it is what he designs, rather than himself, which should be famous.
Indeed, he has designed many iconic objects from the Copenhagen public park Chairs to audio systems.
As a functionalist, Morten strongly believes that "it's easy to make something look good, but that's not the point". It is a lot harder to design a lasting object that will not age or become obsolete.
Jorn Werdelin
Jorn's grandfather opened the first family jewellery and watch boutique in Aalborg, Denmark selling luxury and technical watches. At 14, Jorn sees a new luxury sports watch that will spark an ever–growing passion for watches.
In 2002, after a successful career in investment banking, Jorn decides to devote himself to his family and two passions: off–piste skiing and luxury watches.