The Lab

  • The On Screen Diver

    Posted on April 24, 2009 by Linde Werdelin

    We finally have all the prototypes at the office. And going through them, we realized the Oktopus needed a few adjustments. I just wanted to show you a few pictures directly from the screen. It is like architecture, working with watch design. We might as well be going through … Read More

  • Chesa Futura

    Posted on April 15, 2009 by Linde Werdelin

    Every year for the last ten years, I have returned with my family to ski in the Swiss town, St. Moritz. This is where Norman Foster built Chesa Futura from 2000-2004, a futuristic, yet very traditional building that breaks the conformity of the typical mountain village architecture in this little … Read More

  • Straps and foils

    Posted on April 9, 2009 by Linde Werdelin

    Unwrapping the prototypes from Basel World back home at the offices was all fun, especially for the staff that did not have the chance to join us while there. It was nice to finally share what the journalists, retailers, agents and guests had commented on and shot pictures of from … Read More

  • Danish Springtime

    Posted on April 6, 2009 by Linde Werdelin

    Spring had finally arrived to Denmark, once we returned. After showing our new watches at the offices, I decided to bring the visiting journalist to see Ordrupgaard in all its glory. Ordrupgaard is an art gallery, and originally build in 1815 as a country estate and showcase for insurance magnate … Read More

  • BaselWorld

    Posted on April 1, 2009 by Linde Werdelin

    Well, BaselWorld is almost over. Our very first attendance at the world’s largest watch show. Another two days to go until we head home, hopefully with good response. Our novelties were well received by retailers (new as well as old), journalists and general visitors. The Spidolite caused quite a … Read More