The Lab

  • Road Mapping

    Posted on August 28, 2009 by Linde Werdelin

    During our last road mapping meeting – which basically is a product development brainstorming session, planning, coordination of launches for the next three years etc. – I once again was reminded of the business we are in. And I love it. I am very pleased to be working with watches … Read More

  • Body Art Meets Horology

    Posted on August 13, 2009 by Linde Werdelin

    Just returned from a very exciting meeting today, and can’t help but want to talk about it here. For the last six months we have been working closely with award winning tattoo artist, Henning Jørgensen, of Royal Tattoo in Helsingør. In collaboration with Royal Tattoo, Linde Werdelin is preparing … Read More

  • A Stroke Of French

    Posted on August 6, 2009 by Linde Werdelin

    Pretty soon we will go back to Paris, to meet the two talented French gentlemen who created our graphic parallel universe. Last year, we contacted an agency in Paris who specialize in illustration communication – a world that the Swiss watch industry had not yet embraced – when we came … Read More