The Lab

  • The Paradox of Exclusivity

    Posted on October 28, 2009 by Linde Werdelin

    We have been hearing a lot about the overflow of watches on the market and the 20%, 30%, or 40% discount on luxury watches all over the world. It is such a paradox that, for various reasons, we set out to have a delivery schedule of 3-6 months for many … Read More

  • The Øresund Diving Test: Round 2

    Posted on October 14, 2009 by Linde Werdelin

    I didn’t forget I owed you a video, to show you The Reef in action during one of the real-world tests. We have spent a couple of years to develop both the hardware and the software in-house. The software alone is written with hundreds of thousands of programming lines. It … Read More

  • Revealed: Body Art Meets Horology

    Posted on October 5, 2009 by Linde Werdelin

    Back in August, I mentioned a special project we were working on in collaboration with Henning Jørgensen of Royal Tattoo. What does body art have anything to do with watches? Since things have been progressing nicely, I thought it might be time to reveal more. Remember those tattoo drawings … Read More