The Lab

  • The Finishing Touch

    Posted on March 23, 2011 by Linde Werdelin

    The moment has come. The SpidoSpeed is making its debut at BaselWorld starting today. I have been in Switzerland for the final checks on the new models to ensure all is in order for the launch. Our watchmakers have been hard at work. They meticulously put the minuscule components, … Read More

  • 7-Days Countdown to BaselWorld

    Posted on March 17, 2011 by Linde Werdelin

    In exactly one week from today the largest watch event in Europe will open its doors to hundreds of thousands of visitors from all corners of the world. A particularly exciting year for us, marked by the launch of the SpidoSpeed featuring a new case construction … Read More

  • That Time of Year Again

    Posted on March 7, 2011 by Linde Werdelin

    BaselWorld, the world’s biggest and most important event for the watch industry, is just around the corner. This is the 4th year we are going to Basel. We will be entering the main hall. The Hall of Desires – how exciting. It is nice of BaselWorld to give us a … Read More