The Lab

  • Any Excuse for A Celebration

    Posted on September 23, 2011 by Linde Werdelin

    A new model is on its way!  I joined Morten last week in Denmark to finalise the details to be released. It is all looking rather exciting. Oh, I can’t tell you yet…although I am eager to share that we will be making an announcement at the beginning of October. Read More

  • Paris Launch at Colette

    Posted on September 13, 2011 by Linde Werdelin

    Colette in Paris is one of the, if not THE, most famous “concept stores” in the world, among the likes of 10 Corso Como in Milan, Restir in Tokyo, The Corner in Berlin, and OC Concept Store in NYC.  Each has a cool and eclectic mix that is above trends … Read More

  • Opulence vs Luxury

    Posted on September 2, 2011 by Linde Werdelin

    by Dario Fernandez de Villavicencio In difficult times many resort to punishing luxury by purposely mistaking it for opulence. Both, if not understood properly are easily put together and therefore shunned. Opulence is decadent, unjustified, insulting, and distasteful… while luxury is exclusive, unique, private and rewarding. To mistake luxury with … Read More