Unwrapping the prototypes from Basel World back home at the offices was all fun, especially for the staff that did not have the chance to join us while there. It was nice to finally share what the journalists, retailers, agents and guests had commented on and shot pictures of from...

Spring had finally arrived to Denmark, once we returned. After showing our new watches at the offices, I decided to bring the visiting journalist to see Ordrupgaard in all its...

Well, BaselWorld is almost over. Our very first attendance at the world’s largest watch show. Another two days to go until we head home, hopefully with good...

It is so close...BaselWorld. And one day before it all begins, I just wanted to show you a few pictures from our 'assembly room'. This is where we test the software, assembly the Instruments, check all batteries, cases etc. It takes a lot of work to make sure the Instruments...

BaselWorld is just around the corner and I am really excited! This is the first time Linde Werdelin is attending BaselWorld. Last year (2008) we booked a hotel suite in Geneva during SIHH and had journalists and potential retailers visit us there. But so much has happend since last year...