The Lab

  • Visual Social

    Posted on October 26, 2012 by Linde Werdelin

    We love style. Combining our own modern and masculine style with centuries-old Swiss watchmaking craftsmanship is what sets us apart from those bound by tradition and heritage. Style is visual. Thanks to social media for evolving into such a strong visual platform over the last year or … Read More

  • Tour de Monde

    Posted on October 11, 2012 by Linde Werdelin

    Sydney, yes.  Australia and Africa are now the fourth and fifth continents that we are present in.  I have been on a tour around the globe to visit our partners and customers. I was also delighted to return to Singapore again where … Read More

  • Design DNA at a Glance

    Posted on September 25, 2012 by Linde Werdelin

    This is a beautiful hand made watch box made by the famous Parisian luxury humidor maker ELIE BLEU. It has recently found home here in The Lab. I am excited to reveal what I have carefully arranged inside the box. Never have … Read More

  • Double Date Double Wheels

    Posted on September 4, 2012 by Linde Werdelin

    Each of our timepieces carries a movement that is customised for its design and inspiration.  A big date as a complication makes sense for a dive watch as it is in line with the large indexes customary for easy reading. The date is also useful for when you set … Read More

  • Quintessentially LW

    Posted on July 19, 2012 by Linde Werdelin

    We have been invited to be in an elegant coffee-table style book titled ”Quintessentially Watches – Standing the Test of Time”. Linde Werdelin and our quintessential ‘(The) Idea‘ of watches and instruments have been featured among 20 prestigious watch … Read More

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