The Lab


Posted on April 1, 2009 by Morten Linde

Well, BaselWorld is almost over. Our very first attendance at the world’s largest watch show. Another two days to go until we head home, hopefully with good response.

Our novelties were well received by retailers (new as well as old), journalists and general visitors. The Spidolite caused quite a few flat nosed and greasy fingerprints on the outside windows and showcases in the booth. It was a pleasure to experience the thrill and positive attitude towards the fruits of our labour. It is motivating and rewarding to attend a show of this enormous size, being a tiny watch brand and still feel respected.

The next many weeks will be busy, calling new retailers, checking all the prototypes looking for small changes and just trying to digest the impressions after a show like BaselWorld.

M. Linde

This post was tagged with Morten Linde, Original Collection