The Lab

  • Road Mapping

    Posted on August 28, 2009 by Morten Linde

    During our last road mapping meeting – which basically is a product development brainstorming session, planning, coordination of launches for the next three years etc. – I once again was reminded of the business we are in. And I love it. I am very pleased to be working with watches … Read More

  • A Stroke Of French

    Posted on August 6, 2009 by Morten Linde

    Pretty soon we will go back to Paris, to meet the two talented French gentlemen who created our graphic parallel universe. Last year, we contacted an agency in Paris who specialize in illustration communication – a world that the Swiss watch industry had not yet embraced – when we came … Read More

  • The Decadent Meeting Point

    Posted on July 14, 2009 by Morten Linde

    This week I’d like talk about the incredible Hotel Costes in Paris, where Jorn, Mercedes and I met with the creative team behind the Linde Werdelin parallel universe, Thierry Smolderen (scenario writer) and Dominique Bertail (illustrator). In the near future we will tell you more about these super talented guys … Read More

  • Relaxing The Capri Way

    Posted on June 26, 2009 by Morten Linde

    Italy is the perfect country for the intimate hide aways. Hotel J K Place on the little Italian island Capri is yet another great example, if you want to experience history, luxurious in- and exteriors as well as exquisite pampering. Today the 22-room hotel has received a wonderful renovation … Read More

  • Starck's Floating Design

    Posted on June 12, 2009 by Morten Linde

    A very special mega-yacht recently paid a visit to the Danish harbour Langelinie (near the Little Mermaid). The Sigma yacht, simply named “A” after the Russian billionaire and owner Andrey Melnichenko´s wife, Alexandra, looks nothing like a normal yacht. When approaching the yacht from a distance you are not … Read More

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