The Lab

  • Visual Social

    Posted on October 26, 2012 by Linde Werdelin

    We love style. Combining our own modern and masculine style with centuries-old Swiss watchmaking craftsmanship is what sets us apart from those bound by tradition and heritage. Style is visual. Thanks to social media for evolving into such a strong visual platform over the last year or … Read More

  • Tour de Monde

    Posted on October 11, 2012 by Linde Werdelin

    Sydney, yes.  Australia and Africa are now the fourth and fifth continents that we are present in.  I have been on a tour around the globe to visit our partners and customers. I was also delighted to return to Singapore again where … Read More

  • Quintessentially LW

    Posted on July 19, 2012 by Linde Werdelin

    We have been invited to be in an elegant coffee-table style book titled ”Quintessentially Watches – Standing the Test of Time”. Linde Werdelin and our quintessential ‘(The) Idea‘ of watches and instruments have been featured among 20 prestigious watch … Read More

  • The World is our Oyster

    Posted on June 4, 2012 by jeroen

    Since exhibiting at Basel 2012 in Switzerland, we have expanded our presence to Angola, Australia, Germany, Mexico, Ukraine and Turkey.  We are now closer to our customer than ever before, reaching them in opposite corners of the world right from Canada to Australia. As I said last year (on … Read More

  • Show Time at BaselWorld 2012

    Posted on March 16, 2012 by jeroen

    Today’s post marks the 3rd anniversary of The Lab. It is incredible to think back when we started the idea of sharing our thoughts and experience behind the scenes back in 2008/9, we knew we wanted to make our first post ever with a pre-Basel story. Fast forward to … Read More

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