The Lab

  • Show Time at BaselWorld 2012

    Posted on March 16, 2012 by jeroen

    Today’s post marks the 3rd anniversary of The Lab. It is incredible to think back when we started the idea of sharing our thoughts and experience behind the scenes back in 2008/9, we knew we wanted to make our first post ever with a pre-Basel story. Fast forward to … Read More

  • The Idea

    Posted on November 3, 2011 by Linde Werdelin

    We are producing a series of « Behind LW » videos to have a more direct dialogue with you. The first of the series is ‘The Idea’ behind LW watches and instruments. The essence behind every LW is composed of craftsmanship, quality, design, and innovation. Morten and I conceived the idea more than … Read More

  • Any Excuse for A Celebration

    Posted on September 23, 2011 by Linde Werdelin

    A new model is on its way!  I joined Morten last week in Denmark to finalise the details to be released. It is all looking rather exciting. Oh, I can’t tell you yet…although I am eager to share that we will be making an announcement at the beginning of October. Read More

  • Opulence vs Luxury

    Posted on September 2, 2011 by Linde Werdelin

    by Dario Fernandez de Villavicencio In difficult times many resort to punishing luxury by purposely mistaking it for opulence. Both, if not understood properly are easily put together and therefore shunned. Opulence is decadent, unjustified, insulting, and distasteful… while luxury is exclusive, unique, private and rewarding. To mistake luxury with … Read More

  • Online Echo

    Posted on August 26, 2011 by Linde Werdelin

    Previously I shared with you a number of articles that hopefully gave you a good feel about the media attention we have been given on an international scale during the last year. Today I would like to highlight some of the reactions we have received in the online world. Read More

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