The Lab

  • Any Excuse for A Celebration

    Posted on September 23, 2011 by Linde Werdelin

    A new model is on its way!  I joined Morten last week in Denmark to finalise the details to be released. It is all looking rather exciting. Oh, I can’t tell you yet…although I am eager to share that we will be making an announcement at the beginning of October. Read More

  • Opulence vs Luxury

    Posted on September 2, 2011 by Linde Werdelin

    by Dario Fernandez de Villavicencio In difficult times many resort to punishing luxury by purposely mistaking it for opulence. Both, if not understood properly are easily put together and therefore shunned. Opulence is decadent, unjustified, insulting, and distasteful… while luxury is exclusive, unique, private and rewarding. To mistake luxury with … Read More

  • Online Echo

    Posted on August 26, 2011 by Linde Werdelin

    Previously I shared with you a number of articles that hopefully gave you a good feel about the media attention we have been given on an international scale during the last year. Today I would like to highlight some of the reactions we have received in the online world. Read More

  • Dive In The Blue

    Posted on August 19, 2011 by Linde Werdelin

    Diving was the sole reason for me to come to the Philippines. I managed to squeeze in a pit stop in Cebu on our business trip to Asia in June/July. You can read my impressions of the island in my last post: Diving Paradise. I … Read More

  • A Look Back at the Oktopus

    Posted on August 8, 2011 by Linde Werdelin

    Summertime for many of us is a welcome opportunity to relax and spend time with friends and family. Personally, this is also a period when I have time to reflect on what we have worked hard on. As I look through a report containing all the impressive worldwide press coverage … Read More

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