The Lab

  • The Idea

    Posted on November 3, 2011 by Linde Werdelin

    We are producing a series of « Behind LW » videos to have a more direct dialogue with you. The first of the series is ‘The Idea’ behind LW watches and instruments. The essence behind every LW is composed of craftsmanship, quality, design, and innovation. Morten and I conceived the idea more than … Read More

  • Any Excuse for A Celebration

    Posted on September 23, 2011 by Linde Werdelin

    A new model is on its way!  I joined Morten last week in Denmark to finalise the details to be released. It is all looking rather exciting. Oh, I can’t tell you yet…although I am eager to share that we will be making an announcement at the beginning of October. Read More

  • Opulence vs Luxury

    Posted on September 2, 2011 by Linde Werdelin

    by Dario Fernandez de Villavicencio In difficult times many resort to punishing luxury by purposely mistaking it for opulence. Both, if not understood properly are easily put together and therefore shunned. Opulence is decadent, unjustified, insulting, and distasteful… while luxury is exclusive, unique, private and rewarding. To mistake luxury with … Read More

  • Online Echo

    Posted on August 26, 2011 by Linde Werdelin

    Previously I shared with you a number of articles that hopefully gave you a good feel about the media attention we have been given on an international scale during the last year. Today I would like to highlight some of the reactions we have received in the online world. Read More

  • Dive In The Blue

    Posted on August 19, 2011 by Linde Werdelin

    Diving was the sole reason for me to come to the Philippines. I managed to squeeze in a pit stop in Cebu on our business trip to Asia in June/July. You can read my impressions of the island in my last post: Diving Paradise. I … Read More

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