The Lab

  • The World is our Oyster

    Posted on June 4, 2012 by Jorn Werdelin

    Since exhibiting at Basel 2012 in Switzerland, we have expanded our presence to Angola, Australia, Germany, Mexico, Ukraine and Turkey.  We are now closer to our customer than ever before, reaching them in opposite corners of the world right from Canada to Australia. As I said last year (on … Read More

  • Show Time at BaselWorld 2012

    Posted on March 16, 2012 by Morten Linde

    Today’s post marks the 3rd anniversary of The Lab. It is incredible to think back when we started the idea of sharing our thoughts and experience behind the scenes back in 2008/9, we knew we wanted to make our first post ever with a pre-Basel story. Fast forward to … Read More

  • The Idea

    Posted on November 3, 2011 by Jorn Werdelin

    We are producing a series of « Behind LW » videos to have a more direct dialogue with you. The first of the series is ‘The Idea’ behind LW watches and instruments. The essence behind every LW is composed of craftsmanship, quality, design, and innovation. Morten and I conceived the idea more than … Read More

  • Any Excuse for A Celebration

    Posted on September 23, 2011 by Jorn Werdelin

    A new model is on its way!  I joined Morten last week in Denmark to finalise the details to be released. It is all looking rather exciting. Oh, I can’t tell you yet…although I am eager to share that we will be making an announcement at the beginning of October. Read More

  • Opulence vs Luxury

    Posted on September 2, 2011 by Linde Werdelin

    by Dario Fernandez de Villavicencio In difficult times many resort to punishing luxury by purposely mistaking it for opulence. Both, if not understood properly are easily put together and therefore shunned. Opulence is decadent, unjustified, insulting, and distasteful… while luxury is exclusive, unique, private and rewarding. To mistake luxury with … Read More

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