The Lab

  • Diving Paradise

    Posted on July 28, 2011 by Linde Werdelin

    Moalboal in Cebu is famous for being the gateway to some of the best diving spots in the Philippines, due to its unspoiled fine white sand beaches and diverse marine life. We decided to hop on a plane after our visit in Singapore to experience diving in this part of … Read More

  • Up the Ante

    Posted on July 7, 2011 by Linde Werdelin

    Once again, I was back on the watch lovers’ soil last week, as Morten and I were invited to Singapore by our retailer E’Collezione. Staying close to customers is important. We constantly think about how to create more interesting timepieces that, first and foremost, we love – and … Read More

  • Half the Battle

    Posted on June 3, 2011 by Linde Werdelin

    I grew up in a jewellery store, so I have always been excited about getting quality timepieces into customers’ hands. Once you put yourself at the beginning of the chain, things look very differently from this angle. They pass through longer routes to end customers. Since we started in 2007 … Read More

  • Function with Style

    Posted on May 9, 2011 by Linde Werdelin

    This is super hot news. Jaguar just announced last Friday that they going to turn its beautiful concept hybrid supercar, the C-X75, into reality. They are building 250 units, including 200 roadcars, in association with Williams F1 who will provide their engineering expertise. Porsche may have beaten everyone as … Read More

  • Explorers of the Deep Seas

    Posted on April 20, 2011 by Linde Werdelin

    Science and people’s ingenuity and determination to explore what is out there never seizes to fascinate me. One of many examples of this is Virgin and the brilliance of Sir Richard Branson and his team. I was intrigued when Virgin announced their first commercial flight to the moon and … Read More

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