The Lab

  • Tour de Monde

    Posted on October 11, 2012 by Jorn Werdelin

    Sydney, yes.  Australia and Africa are now the fourth and fifth continents that we are present in.  I have been on a tour around the globe to visit our partners and customers. I was also delighted to return to Singapore again where … Read More

  • Quintessentially LW

    Posted on July 19, 2012 by Jorn Werdelin

    We have been invited to be in an elegant coffee-table style book titled “Quintessentially Watches – Standing the Test of Time”. Linde Werdelin and our quintessential ‘(The) Idea‘ of watches and instruments have been featured among 20 prestigious watch … Read More

  • The World is our Oyster

    Posted on June 4, 2012 by Jorn Werdelin

    Since exhibiting at Basel 2012 in Switzerland, we have expanded our presence to Angola, Australia, Germany, Mexico, Ukraine and Turkey.  We are now closer to our customer than ever before, reaching them in opposite corners of the world right from Canada to Australia. As I said last year (on … Read More

  • Show Time at BaselWorld 2012

    Posted on March 16, 2012 by Morten Linde

    Today’s post marks the 3rd anniversary of The Lab. It is incredible to think back when we started the idea of sharing our thoughts and experience behind the scenes back in 2008/9, we knew we wanted to make our first post ever with a pre-Basel story. Fast forward to … Read More

  • Any Excuse for A Celebration

    Posted on September 23, 2011 by Jorn Werdelin

    A new model is on its way!  I joined Morten last week in Denmark to finalise the details to be released. It is all looking rather exciting. Oh, I can’t tell you yet…although I am eager to share that we will be making an announcement at the beginning of October. Read More

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