The Lab

  • Heli-skiing in Turkey

    Posted on February 21, 2010 by Linde Werdelin

    What a unique experience! Last Saturday I flew from London to Trabzon via Istanbul. It was slightly unnerving being the minority, surrounded by people who didn’t speak any European language and looked very different. Old women dressed in traditional shawls and dresses, men with large moustaches and serious faces. I … Read More

  • Launch of The Winter Season

    Posted on December 7, 2009 by Linde Werdelin

    Morten and I are both keen skiers, as I mentioned a few weeks ago. We have been skiing in the Alps since the age of six without missing a season. Our passion for skiing was one of the inspirations behind the founding of Linde Werdelin in 2002. Over the years, … Read More

  • The Other Half of the LW Duo

    Posted on November 5, 2009 by Linde Werdelin

    After several posts by my business partner, Morten Linde, it’s about time to introduce myself. I’m the London-based partner from the Linde Werdelin duo. I’ve known Morten Linde since preschool. And already from that age, I had watches close to me. My father ran several watch and jewelry shops in … Read More

  • The Paradox of Exclusivity

    Posted on October 28, 2009 by Linde Werdelin

    We have been hearing a lot about the overflow of watches on the market and the 20%, 30%, or 40% discount on luxury watches all over the world. It is such a paradox that, for various reasons, we set out to have a delivery schedule of 3-6 months for many … Read More

  • Road Mapping

    Posted on August 28, 2009 by Linde Werdelin

    During our last road mapping meeting – which basically is a product development brainstorming session, planning, coordination of launches for the next three years etc. – I once again was reminded of the business we are in. And I love it. I am very pleased to be working with watches … Read More

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