The Lab

  • The Other Half of the LW Duo

    Posted on November 5, 2009 by Linde Werdelin

    After several posts by my business partner, Morten Linde, it’s about time to introduce myself. I’m the London-based partner from the Linde Werdelin duo. I’ve known Morten Linde since preschool. And already from that age, I had watches close to me. My father ran several watch and jewelry shops in … Read More

  • The Paradox of Exclusivity

    Posted on October 28, 2009 by Linde Werdelin

    We have been hearing a lot about the overflow of watches on the market and the 20%, 30%, or 40% discount on luxury watches all over the world. It is such a paradox that, for various reasons, we set out to have a delivery schedule of 3-6 months for many … Read More

  • Road Mapping

    Posted on August 28, 2009 by Linde Werdelin

    During our last road mapping meeting – which basically is a product development brainstorming session, planning, coordination of launches for the next three years etc. – I once again was reminded of the business we are in. And I love it. I am very pleased to be working with watches … Read More

  • A Stroke Of French

    Posted on August 6, 2009 by Linde Werdelin

    Pretty soon we will go back to Paris, to meet the two talented French gentlemen who created our graphic parallel universe. Last year, we contacted an agency in Paris who specialize in illustration communication – a world that the Swiss watch industry had not yet embraced – when we came … Read More

  • The Decadent Meeting Point

    Posted on July 14, 2009 by Linde Werdelin

    This week I’d like talk about the incredible Hotel Costes in Paris, where Jorn, Mercedes and I met with the creative team behind the Linde Werdelin parallel universe, Thierry Smolderen (scenario writer) and Dominique Bertail (illustrator). In the near future we will tell you more about these super talented guys … Read More

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