The Lab

  • Explorers of the Deep Seas

    Posted on April 20, 2011 by Linde Werdelin

    Science and people’s ingenuity and determination to explore what is out there never seizes to fascinate me. One of many examples of this is Virgin and the brilliance of Sir Richard Branson and his team. I was intrigued when Virgin announced their first commercial flight to the moon and … Read More

  • SpidoSpeed Unveiled at BaselWorld 2011

    Posted on April 5, 2011 by Linde Werdelin

    Show time! We announced and launched not just one, not two, but three SpidoSpeed versions at BaselWorld. Images are better than words. So here I take you back to the show with us… The weather is largely glorious (or at least in the few rare moments we get to … Read More

  • The Finishing Touch

    Posted on March 23, 2011 by Linde Werdelin

    The moment has come. The SpidoSpeed is making its debut at BaselWorld starting today. I have been in Switzerland for the final checks on the new models to ensure all is in order for the launch. Our watchmakers have been hard at work. They meticulously put the minuscule components, … Read More

  • 7-Days Countdown to BaselWorld

    Posted on March 17, 2011 by Linde Werdelin

    In exactly one week from today the largest watch event in Europe will open its doors to hundreds of thousands of visitors from all corners of the world. A particularly exciting year for us, marked by the launch of the SpidoSpeed featuring a new case construction … Read More

  • That Time of Year Again

    Posted on March 7, 2011 by Linde Werdelin

    BaselWorld, the world’s biggest and most important event for the watch industry, is just around the corner. This is the 4th year we are going to Basel. We will be entering the main hall. The Hall of Desires – how exciting. It is nice of BaselWorld to give us a … Read More

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