The year has drawn to a close at Linde Werdelin. What a year for everyone. The world may not have entirely come through the other end of the tunnel, but we can all start to see the light.
As for me, the year turned out well. Some great things happened and we ended the year on a high note with the launch of the SpidoLite SA All Black, The Rock, the Ski Guide, and deliveries to customers. I was especially thrilled about the deliveries of the collection. I started the designs back in 2002 with the original idea of combining a timepiece with a sports instrument. The idea has evolved, and we now have a complete collection of watches and instruments. After all these years’ hard work, to see them finally realised, it is the greatest joy and satisfaction.
The joy and satisfaction not only come from overcoming all the challenges to bring the idea to life, but also from the increasing amount of feedback we receive from our customers who appreciate the level of quality of and the thoughts behind each LW watch or instrument.
Detail is extremely important. It is easy to judge a design by its look. I am a functionalist, a design feature is there to serve a purpose. On top of making the watch and the instrument work together, my designs are created to last, so that one can continue to discover something interesting in them in the next 30 or 40 years. For example, the facets of the LW watch case reflect the light differently from different angles in different environments, which is visually more interesting. If it doesn’t occur to you to look at the side profile of a watch, try to pick up a LW watch, you will see that the case tapers slightly downwards at both top and bottom ends. It brings low gravity to the watch to help the instrument fall on top of it securely. Besides, our wrists are not flat, there’s a certain degree of curvature which can be accommodated to allow a watch to sit comfortably. Not to mention it helps fit nicely even when you wear a suit.
I will share with you more about our designs and continue to reveal what we come up with in The Lab next year. I am really looking forward to 2010. We will be receiving the Oktopus within the next month, showing the Rose Gold SpidoLite SA at Geneva Time Exhibition in January, and unveiling the new special features in the Oktopus at BaselWorld. I can’t wait to show you all this.
Until then, I would like to leave you with a 14-second video for the launch of our Winter season and wish you a fantastic New Year with a new spirit!