The Lab

Online Echo

Posted on August 26, 2011 by Morten Linde

Previously I shared with you a number of articles that hopefully gave you a good feel about the media attention we have been given on an international scale during the last year. Today I would like to highlight some of the reactions we have received in the online world.

We appreciate that independent watch bloggers are viewed by many as influential observers and commentators of the latest and greatest in the watch world. It’s great to see them show interest in our creations and some have been along as witnesses of our evolution. Our official presentation of the SpidoSpeed models during Baselworld 2011 for example was covered by such well known blogs as aBlogtoRead or Fratellowatches.

Compared to classic media, I would say the web is a direct and more dynamic place. The coverage we receive often leads to interactions and open comments. Various online forums such as PuristSPro, WatchUseek’s unofficial LW Forum or TimeZone, – just to name a few – have sparked interesting discussions on various topics about LW . They provide immediate feedback and let us know if we’re on the right track to meet the enthusiast’s expectations. Naturally it’s not only praise we receive, but we certainly welcome and respect well-meant, honest feedback.

Other online media that are not specifically watch-centric regularly feature us as well, such as The Financial Times (FT) and Askmen. I personally find this interesting as it provides me with insight into how people outside the watch world perceive us.

In some cases I am impressed to see how the watch aficionados invest a lot of time and effort to create great benefit to their communities. One example we know is the “Linde Werdelin Family Tree” posted by the PuristSPro website, one of the finest and most detailed watch resources around. It is an absolutely perfect display of our current and past collections – bravo.

Last but not least, we are not obsessed about online but do enjoy a chat or two sometimes, so you can find us on: LWuniverse

Related Posts:
Summertime – a look back on our classic media coverage in the past year
An Amazing Recovery – Jorn marvels at the power of the Online world

This post was tagged with Morten Linde