The Lab

  • Up the Ante

    Posted on July 7, 2011 by Linde Werdelin

    Once again, I was back on the watch lovers’ soil last week, as Morten and I were invited to Singapore by our retailer E’Collezione. Staying close to customers is important. We constantly think about how to create more interesting timepieces that, first and foremost, we love – and … Read More

  • The SpidoSpeed Chronograph is here!

    Posted on June 30, 2011 by Linde Werdelin

    It has been a while since I have written on The Lab. Here at Linde Werdelin rhythms never seem to slow down on the contrary they are accelerating! It is my absolute pleasure to share with you that the SpidoSpeed Chronograph has now been ‘unleashed’ into the markets around the … Read More

  • Half the Battle

    Posted on June 3, 2011 by Linde Werdelin

    I grew up in a jewellery store, so I have always been excited about getting quality timepieces into customers’ hands. Once you put yourself at the beginning of the chain, things look very differently from this angle. They pass through longer routes to end customers. Since we started in 2007 … Read More

  • Function with Style

    Posted on May 9, 2011 by Linde Werdelin

    This is super hot news. Jaguar just announced last Friday that they going to turn its beautiful concept hybrid supercar, the C-X75, into reality. They are building 250 units, including 200 roadcars, in association with Williams F1 who will provide their engineering expertise. Porsche may have beaten everyone as … Read More

  • Explorers of the Deep Seas

    Posted on April 20, 2011 by Linde Werdelin

    Science and people’s ingenuity and determination to explore what is out there never seizes to fascinate me. One of many examples of this is Virgin and the brilliance of Sir Richard Branson and his team. I was intrigued when Virgin announced their first commercial flight to the moon and … Read More

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