The Lab

  • Designing an LW Watch

    Posted on July 15, 2011 by Morten Linde

    Designing a watch is not an easy task. I bet you have read this many times. Starting from a strong watch design idea I commence by designing different elements of a watch independently which will later come together to form a functional and aesthetically pleasing to the eye timepiece. Read More

  • Up the Ante

    Posted on July 7, 2011 by Jorn Werdelin

    Once again, I was back on the watch lovers’ soil last week, as Morten and I were invited to Singapore by our retailer E’Collezione. Staying close to customers is important. We constantly think about how to create more interesting timepieces that, first and foremost, we love – and … Read More

  • The SpidoSpeed Chronograph is here!

    Posted on June 30, 2011 by Morten Linde

    It has been a while since I have written on The Lab. Here at Linde Werdelin rhythms never seem to slow down on the contrary they are accelerating! It is my absolute pleasure to share with you that the SpidoSpeed Chronograph has now been ‘unleashed’ into the markets around the … Read More

  • Half the Battle

    Posted on June 3, 2011 by Jorn Werdelin

    I grew up in a jewellery store, so I have always been excited about getting quality timepieces into customers’ hands. Once you put yourself at the beginning of the chain, things look very differently from this angle. They pass through longer routes to end customers. Since we started in 2007 … Read More

  • Function with Style

    Posted on May 9, 2011 by Morten Linde

    This is super hot news. Jaguar just announced last Friday that they going to turn its beautiful concept hybrid supercar, the C-X75, into reality. They are building 250 units, including 200 roadcars, in association with Williams F1 who will provide their engineering expertise. Porsche may have beaten everyone as … Read More

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