Pretty soon we will go back to Paris, to meet the two talented French gentlemen who created our graphic parallel universe. Last year, we contacted an agency in Paris who specialize in illustration communication – a world that the Swiss watch industry had not yet embraced – when we came...

The first lot of fully assembled SpidoLite just arrived at the Danish Linde Werdelin offices in Charlottenlund this week. It was quite thrilling to finally get a good look at the fascinating blue gold rotor that is a signature construction from fellow Dane, Mr Svend...

Today is a good day. The new Hard Black II just arrived and we are thrilled! Our first run of Hard Black was an instant success and all 22 watches were sold really fast. Due to popular demand we decided to launch a slightly different version with the updated dial...

This week I'd like talk about the incredible Hotel Costes in Paris, where Jorn, Mercedes and I met with the creative team behind the Linde Werdelin parallel universe, Thierry Smolderen (scenario writer) and Dominique Bertail (illustrator). In the near future we will tell you more about these super talented guys...

Here we would like to show you unique photos from the perfect habitat of The Reef Instrument: the buttom of the ocean. We have been running several tests on The Reef in Øresund four or five times a week, using three professional divers in each...