The Lab

Paris Launch at Colette

Posted on September 13, 2011 by Linde Werdelin

Colette in Paris is one of the, if not THE, most famous “concept stores” in the world, among the likes of 10 Corso Como in Milan, Restir in Tokyo, The Corner in Berlin, and OC Concept Store in NYC.  Each has a cool and eclectic mix that is above trends and fashion. The über style set, global glitterati, locals, and tourists flock to Colette to see what is new and what is hot.



We had a launch last week at Colette, where you can find the SpidoSpeed being presented along with other select and unique items. I am proud that Linde Werdelin is now the only watch brand being carried by two top concept stores in Paris, Colette and L’Eclaireur.





Colette and L’Eclaireur (on Rue Boissy d’Anglas) are less than 1 kilometer from each other.  Colette is located in Rue Saint-Honoré, where you will find also many major brand stores. The day I was there, Colette was jam packed with visitors while all other stores were practically empty.


Next time when you have a few hours during the day to spend in Paris, I would recommend you take a leisurely walk.  Starting from Colette, browse or shop as you please, then walk 200m down Rue Saint-Honoré, stop by Hotel Costes, enjoy a light lunch in the leafy courtyard.

After that, I would continue down the same road until I hit Rue Boissy d’Anglas, take the left turning and find the Fornacetti corner at L’Eclaireur, devoted to Piero Fornasetti, the great and prolific 20th century object and furniture designer from Milan whose obsessive recreations of Lina Cavalieri’s charming face appear on furniture, accessories and furnishings. I would browse the rest of L’Eclaireur and finish the walk fully energised with all the creativity in style.

More photos of LW’s Colette launch here: LWuniverse

This post was tagged with LW Retailers, Morten Linde