The Lab

Road Mapping

Posted on August 28, 2009 by Morten Linde

During our last road mapping meeting – which basically is a product development brainstorming session, planning, coordination of launches for the next three years etc. – I once again was reminded of the business we are in. And I love it.

I am very pleased to be working with watches as I see them as a far more interesting product compared to many other products on today’s market.

I see watches as a product with a long life and very little material used. We are not making a product that needs speedy cheap production only to be placed on the shelves for a short period of time. We are designing and producing watches that last a long time, generations perhaps, making them a greener product compared to so many other products. Watches are a great reminder of the little time we have here on Earth. It shows that time is the most valuable thing to have and we really should appreciate it more. Furthermore we can even pass our watches on to the next generation. I can’t think of another product being used for as long as a mechanical wrist watch.

It is a pleasure working with great materials such as steel, sapphire crystals, reptile skins, leather etc. So many of the materials used in the produtioon of our watches can be reused. A good example is the Svend Andersen movement we are using in the SpidoLite SA. This particular movement was produced in the 1970s and in immaculate condition – and now we use it. We are not making cheap plastic things that end up in the garbage after a few months. Our watches don’t end up just staying on the shelves. On top of that, our watches inspire an active lifestyle, such as skiing, rock climbing, diving, sailing etc.

I see Linde Werdelin watches as the opposite of disposable fashion items, as a watch like ours either keeps its value through time – or maybe even increases. And this is why making watches is such a satisfying job to me and everybody at Linde Werdelin. It´s all about sustainability and true craftmanship.

This post was tagged with Design & Construction, Morten Linde