The Lab

  • BaselWorld 2015 Round-Up

    Posted on April 10, 2015 by Jorn Werdelin

    Another April, another BaselWorld has now concluded. The largest annual gathering of the international watch community, this year’s fair was perhaps our biggest yet. LW had a prime location in the Palace – the event’s pavilion for independent brands like ourselves – and Morten, our team and I were … Read More

  • The Beauty of ALW

    Posted on April 24, 2014 by Morten Linde

    It may look unassuming, but this is an unseen beauty of one of our timepieces: an inner case made of a super material called ALW, a metal alloy developed for the aerospace industry that is exclusive to LW for use in timepieces. ALW is half the weight of … Read More

  • Show Time at BaselWorld 2012

    Posted on March 16, 2012 by Morten Linde

    Today’s post marks the 3rd anniversary of The Lab. It is incredible to think back when we started the idea of sharing our thoughts and experience behind the scenes back in 2008/9, we knew we wanted to make our first post ever with a pre-Basel story. Fast forward to … Read More