The Lab

  • Dive In The Blue

    Posted on August 19, 2011 by Linde Werdelin

    Diving was the sole reason for me to come to the Philippines. I managed to squeeze in a pit stop in Cebu on our business trip to Asia in June/July. You can read my impressions of the island in my last post: Diving Paradise. I … Read More

  • Diving Paradise

    Posted on July 28, 2011 by Linde Werdelin

    Moalboal in Cebu is famous for being the gateway to some of the best diving spots in the Philippines, due to its unspoiled fine white sand beaches and diverse marine life. We decided to hop on a plane after our visit in Singapore to experience diving in this part of … Read More

  • Up the Ante

    Posted on July 7, 2011 by Linde Werdelin

    Once again, I was back on the watch lovers’ soil last week, as Morten and I were invited to Singapore by our retailer E’Collezione. Staying close to customers is important. We constantly think about how to create more interesting timepieces that, first and foremost, we love – and … Read More

  • Half the Battle

    Posted on June 3, 2011 by Linde Werdelin

    I grew up in a jewellery store, so I have always been excited about getting quality timepieces into customers’ hands. Once you put yourself at the beginning of the chain, things look very differently from this angle. They pass through longer routes to end customers. Since we started in 2007 … Read More

  • An Elusive Season

    Posted on April 13, 2011 by Linde Werdelin

    It must have been one of my shortest seasons. While in the beginning Europe showed great promise with cold cold weather and snow in October and November, there was hardly any snow between Christmas and the middle of February. Even then when it did snow it was really too warm … Read More

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