The Lab

  • Up the Ante

    Posted on July 7, 2011 by Linde Werdelin

    Once again, I was back on the watch lovers’ soil last week, as Morten and I were invited to Singapore by our retailer E’Collezione. Staying close to customers is important. We constantly think about how to create more interesting timepieces that, first and foremost, we love – and … Read More

  • Half the Battle

    Posted on June 3, 2011 by Linde Werdelin

    I grew up in a jewellery store, so I have always been excited about getting quality timepieces into customers’ hands. Once you put yourself at the beginning of the chain, things look very differently from this angle. They pass through longer routes to end customers. Since we started in 2007 … Read More

  • An Elusive Season

    Posted on April 13, 2011 by Linde Werdelin

    It must have been one of my shortest seasons. While in the beginning Europe showed great promise with cold cold weather and snow in October and November, there was hardly any snow between Christmas and the middle of February. Even then when it did snow it was really too warm … Read More

  • That Time of Year Again

    Posted on March 7, 2011 by Linde Werdelin

    BaselWorld, the world’s biggest and most important event for the watch industry, is just around the corner. This is the 4th year we are going to Basel. We will be entering the main hall. The Hall of Desires – how exciting. It is nice of BaselWorld to give us a … Read More

  • A Renewed Experience

    Posted on January 18, 2011 by Linde Werdelin

    It was fantastic to see some snow and sparkles in the Swiss Alps after a celebratory Christmas in Denmark – contrary to popular belief, it is not complete darkness throughout winter there but you do get less than 7 hours from sunrise to sunset around winter solstice. While Morten was … Read More

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