The Lab

  • Paris Launch at Colette

    Posted on September 13, 2011 by Linde Werdelin

    Colette in Paris is one of the, if not THE, most famous “concept stores” in the world, among the likes of 10 Corso Como in Milan, Restir in Tokyo, The Corner in Berlin, and OC Concept Store in NYC.  Each has a cool and eclectic mix that is above trends … Read More

  • Up the Ante

    Posted on July 7, 2011 by Linde Werdelin

    Once again, I was back on the watch lovers’ soil last week, as Morten and I were invited to Singapore by our retailer E’Collezione. Staying close to customers is important. We constantly think about how to create more interesting timepieces that, first and foremost, we love – and … Read More

  • Half the Battle

    Posted on June 3, 2011 by Linde Werdelin

    I grew up in a jewellery store, so I have always been excited about getting quality timepieces into customers’ hands. Once you put yourself at the beginning of the chain, things look very differently from this angle. They pass through longer routes to end customers. Since we started in 2007 … Read More

  • The Magic of Singapore

    Posted on May 20, 2010 by Linde Werdelin

    Singapore is such an exciting corner of the watch world! It is a cutting-edge market for enthusiasts with a strong penchant for buying and collecting watches. Last week, we spent three days there and had the pleasure to engage some of the LW enthusiasts at an exquisite event in Singapore, … Read More

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