We love being creative and experimental. In The Lab, we constantly play with new and interesting materials, new functional designs that will serve a purpose to the LW watch owners. In the fall of 2008, we took our first step into working with the surface material DLC. And the first … Read More

We are currently in the final stages of testing our diver’s instrument – The Reef. Professional and leisure divers all over the world are testing the instrument and we are receiving a lot of positive feedback on the functionality, usability and design. Besides testing our instruments – both … Read More

Once again, I have been playing around with the camera. One thing is showing beautiful pictures of a watch, but with a 360-degree video, you are able to give a view of the watch from all sides. This week I have for you a video of the Oktopus Tattoo, which … Read More

This year’s Easter skiing was set to be back in my favourite resort, St. Moritz in the Engadine valley in Switzerland. With the best Easter weather and snowfall in twenty years, the beautiful slopes in St. Moritz were bound to be explored after ten busy days at … Read More

[...continued from Part I] The curtains have come down on ten days of watch-mania in Switzerland. This year at BaselWorld, our stand was located in The Palace, which was just the right place. The Palace simply buzzed with creativity from the … Read More