The Lab

  • BaselWorld: The Moment of Truth (Part I)

    Posted on March 19, 2010 by Linde Werdelin

    We have arrived at this year’s BaselWorld. As always, we are keeping very busy with meetings with journalists, agents, retailers, and interested watch aficionados. It is our second year at BaselWorld and we can really feel the huge interest in our watches and instruments and our special LW illustration universe. Read More

  • Oktopus Moonphase - Behind The Scenes

    Posted on March 11, 2010 by Linde Werdelin

    The Oktopus Moonphase is one of our novelties for BaselWorld this year, and we are looking forward to presenting it next week. Before this happens, I want to share the ideas behind this unique creation and give you some more background information on the functionality and design. After last … Read More

  • Oktopus Tattoo: A Quick Tour Through The Lab (Part II)

    Posted on February 28, 2010 by Linde Werdelin

    [...Continued from Part I] Housing a movement within such a small space of the watch case requires much technical study. Although it helps to use modern technology and computer design tools to simulate the possible results, a lot of fine-tuning needs … Read More

  • Oktopus Tattoo: A Quick Tour Through The Lab

    Posted on February 28, 2010 by Linde Werdelin

    Who is this mysterious lady? You may not know this, but our Special Project is the inspiration for her being. If you haven’t seen her from some of our brand materials, you soon will. And a story involving this lady will unfold. Back to the special project, our … Read More

  • A Complete Family

    Posted on January 28, 2010 by Linde Werdelin

    We participated in Geneva Time Exhibition (GTE) last week. For the uninitiated, it was a watch fair organised for the first time for the independent brands, running alongside SIHH in Geneva. There was a lot of interest. Everyone who came to see us had heard of us and wanted to … Read More

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