The Lab

  • The Reef Goes Cave Diving in Mexico

    Posted on April 28, 2010 by Morten Linde

    We are currently in the final stages of testing our diver’s instrument – The Reef. Professional and leisure divers all over the world are testing the instrument and we are receiving a lot of positive feedback on the functionality, usability and design. Besides testing our instruments – both … Read More

  • 360 Degrees Of Bodyart And Watchmaking

    Posted on April 16, 2010 by Morten Linde

    Once again, I have been playing around with the camera. One thing is showing beautiful pictures of a watch, but with a 360-degree video, you are able to give a view of the watch from all sides. This week I have for you a video of the Oktopus Tattoo, which … Read More

  • Beyond the Glitz and Glamour in St. Moritz

    Posted on April 9, 2010 by Morten Linde

    This year’s Easter skiing was set to be back in my favourite resort, St. Moritz in the Engadine valley in Switzerland. With the best Easter weather and snowfall in twenty years, the beautiful slopes in St. Moritz were bound to be explored after ten busy days at … Read More

  • BaselWorld: The Moment of Truth (Part II)

    Posted on March 26, 2010 by Morten Linde

    […continued from Part I] The curtains have come down on ten days of watch-mania in Switzerland. This year at BaselWorld, our stand was located in The Palace, which was just the right place. The Palace simply buzzed with creativity from the … Read More

  • BaselWorld: The Moment of Truth (Part I)

    Posted on March 19, 2010 by Morten Linde

    We have arrived at this year’s BaselWorld. As always, we are keeping very busy with meetings with journalists, agents, retailers, and interested watch aficionados. It is our second year at BaselWorld and we can really feel the huge interest in our watches and instruments and our special LW illustration universe. Read More

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