The Lab

  • Straps and foils

    Posted on April 9, 2009 by Linde Werdelin

    Unwrapping the prototypes from Basel World back home at the offices was all fun, especially for the staff that did not have the chance to join us while there. It was nice to finally share what the journalists, retailers, agents and guests had commented on and shot pictures of from … Read More

  • Danish Springtime

    Posted on April 6, 2009 by Linde Werdelin

    Spring had finally arrived to Denmark, once we returned. After showing our new watches at the offices, I decided to bring the visiting journalist to see Ordrupgaard in all its glory. Ordrupgaard is an art gallery, and originally build in 1815 as a country estate and showcase for insurance magnate … Read More

  • BaselWorld

    Posted on April 1, 2009 by Linde Werdelin

    Well, BaselWorld is almost over. Our very first attendance at the world’s largest watch show. Another two days to go until we head home, hopefully with good response. Our novelties were well received by retailers (new as well as old), journalists and general visitors. The Spidolite caused quite a … Read More

  • The Linde Werdelin inhouse production

    Posted on March 24, 2009 by Linde Werdelin

    It is so close…BaselWorld. And one day before it all begins, I just wanted to show you a few pictures from our ‘assembly room’. This is where we test the software, assembly the Instruments, check all batteries, cases etc. It takes a lot of work to make sure the Instruments … Read More

  • Pre Basel Nerves

    Posted on March 18, 2009 by Linde Werdelin

    BaselWorld is just around the corner and I am really excited! This is the first time Linde Werdelin is attending BaselWorld. Last year (2008) we booked a hotel suite in Geneva during SIHH and had journalists and potential retailers visit us there. But so much has happend since last year! … Read More

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