The Lab

  • Pearl of the Orient

    Posted on November 26, 2012 by Morten Linde

    The pulse, the energy, the “East meets West”…you know you are in Hong Kong.  For some 20 years, I have frequented the city a lot but my last visit was 12 years ago. It is amazing to see how much this oriental pearl has been polished … Read More

  • Visual Social

    Posted on October 26, 2012 by Morten Linde

    We love style. Combining our own modern and masculine style with centuries-old Swiss watchmaking craftsmanship is what sets us apart from those bound by tradition and heritage. Style is visual. Thanks to social media for evolving into such a strong visual platform over the last year or … Read More

  • Design DNA at a Glance

    Posted on September 25, 2012 by Morten Linde

    This is a beautiful hand made watch box made by the famous Parisian luxury humidor maker ELIE BLEU. It has recently found home here in The Lab. I am excited to reveal what I have carefully arranged inside the box. Never have … Read More

  • Double Date Wheels

    Posted on September 4, 2012 by Morten Linde

    Each of our timepieces carries a movement that is customised for its design and inspiration.  A big date as a complication makes sense for a dive watch as it is in line with the large indexes customary for easy reading. The date is also useful for when you set … Read More

  • Hi-Tech Ceramic

    Posted on July 13, 2012 by Morten Linde

    We use a hi-tech ceramic for the first time to create the bezel for our latest dive watch family, the Oktopus II.  Ceramic has been hailed as a break-through material for timepieces in the last few years for its hardness and superior durability. Ceramics do not get scratched … Read More

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