The Lab

  • 360 Degrees Of Bodyart And Watchmaking

    Posted on April 16, 2010 by Linde Werdelin

    Once again, I have been playing around with the camera. One thing is showing beautiful pictures of a watch, but with a 360-degree video, you are able to give a view of the watch from all sides. This week I have for you a video of the Oktopus Tattoo, which … Read More

  • BaselWorld: The Moment of Truth (Part II)

    Posted on March 26, 2010 by Linde Werdelin

    [...continued from Part I] The curtains have come down on ten days of watch-mania in Switzerland. This year at BaselWorld, our stand was located in The Palace, which was just the right place. The Palace simply buzzed with creativity from the … Read More

  • BaselWorld: The Moment of Truth (Part I)

    Posted on March 19, 2010 by Linde Werdelin

    We have arrived at this year’s BaselWorld. As always, we are keeping very busy with meetings with journalists, agents, retailers, and interested watch aficionados. It is our second year at BaselWorld and we can really feel the huge interest in our watches and instruments and our special LW illustration universe. Read More

  • Oktopus Moonphase - Behind The Scenes

    Posted on March 11, 2010 by Linde Werdelin

    The Oktopus Moonphase is one of our novelties for BaselWorld this year, and we are looking forward to presenting it next week. Before this happens, I want to share the ideas behind this unique creation and give you some more background information on the functionality and design. After last … Read More

  • Oktopus Tattoo: A Quick Tour Through The Lab (Part II)

    Posted on February 28, 2010 by Linde Werdelin

    [...Continued from Part I] Housing a movement within such a small space of the watch case requires much technical study. Although it helps to use modern technology and computer design tools to simulate the possible results, a lot of fine-tuning needs … Read More

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