The Lab

  • BaselWorld: The Moment of Truth (Part I)

    Posted on March 19, 2010 by Linde Werdelin

    We have arrived at this year’s BaselWorld. As always, we are keeping very busy with meetings with journalists, agents, retailers, and interested watch aficionados. It is our second year at BaselWorld and we can really feel the huge interest in our watches and instruments and our special LW illustration universe. Read More

  • Oktopus Moonphase - Behind The Scenes

    Posted on March 11, 2010 by Linde Werdelin

    The Oktopus Moonphase is one of our novelties for BaselWorld this year, and we are looking forward to presenting it next week. Before this happens, I want to share the ideas behind this unique creation and give you some more background information on the functionality and design. After last … Read More

  • Oktopus Tattoo: A Quick Tour Through The Lab (Part II)

    Posted on February 28, 2010 by Linde Werdelin

    [...Continued from Part I] Housing a movement within such a small space of the watch case requires much technical study. Although it helps to use modern technology and computer design tools to simulate the possible results, a lot of fine-tuning needs … Read More

  • Oktopus Tattoo: A Quick Tour Through The Lab

    Posted on February 28, 2010 by Linde Werdelin

    Who is this mysterious lady? You may not know this, but our Special Project is the inspiration for her being. If you haven’t seen her from some of our brand materials, you soon will. And a story involving this lady will unfold. Back to the special project, our … Read More

  • Body Art Meets Horology

    Posted on August 13, 2009 by Linde Werdelin

    Just returned from a very exciting meeting today, and can’t help but want to talk about it here. For the last six months we have been working closely with award winning tattoo artist, Henning Jørgensen, of Royal Tattoo in Helsingør. In collaboration with Royal Tattoo, Linde Werdelin is preparing … Read More

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