The Lab

  • Creating the Specials

    Posted on August 24, 2010 by Linde Werdelin

    I’d say, every piece we create is special. So why do we have Special Editions? For the uninitiated, you may think creating a new model in one of our existing watch families is just a matter of changing the colour of the dial, changing small details, then ‘voilĂ !’…or the Brits … Read More

  • 3-Timer Dark Green Dial

    Posted on August 10, 2010 by Linde Werdelin

    The 3-Timer dark green dial complements our GMT series particularly after the successful launch of the brown dial version, now sold out. The idea of using different colour dials appeals to me, especially for a model like the 3-Timer the most refined watch of our collection, as I love … Read More

  • Black Is The New Black

    Posted on May 7, 2010 by Linde Werdelin

    We love being creative and experimental. In The Lab, we constantly play with new and interesting materials, new functional designs that will serve a purpose to the LW watch owners. In the fall of 2008, we took our first step into working with the surface material DLC. And the first … Read More

  • 360 Degrees Of Bodyart And Watchmaking

    Posted on April 16, 2010 by Linde Werdelin

    Once again, I have been playing around with the camera. One thing is showing beautiful pictures of a watch, but with a 360-degree video, you are able to give a view of the watch from all sides. This week I have for you a video of the Oktopus Tattoo, which … Read More

  • BaselWorld: The Moment of Truth (Part II)

    Posted on March 26, 2010 by Linde Werdelin

    [...continued from Part I] The curtains have come down on ten days of watch-mania in Switzerland. This year at BaselWorld, our stand was located in The Palace, which was just the right place. The Palace simply buzzed with creativity from the … Read More

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