I didn't forget I owed you a video, to show you The Reef in action during one of the real-world tests. We have spent a couple of years to develop both the hardware and the software in-house. The software alone is written with hundreds of thousands of programming lines. It...

Back in August, I mentioned a special project we were working on in collaboration with Henning Jørgensen of Royal Tattoo. What does body art have anything to do with watches? Since things have been progressing nicely, I thought it might be time to reveal...

"The Linde Werdelin watch should inspire an active lifestyle", such was the notion that Jorn and I had, when we first talked about creating a watch. These initial thoughts led to something very unique: the clip-on Instrument, for skiing or...

Recently we went to pay our Danish Instrument case manufacturer a visit, in order to shoot some pictures for The Lab. The company, Anton Kjær & Søn, is located pretty close to our Danish offices, and specializes in fine micro mechanics for several aerospace and electronics...

We just returned from Geneva where we visited Svend Andersen's atelier. Andersen inspected once again the blue gold rotors from our SpidoLite SA collection. He is very thorough and wanted these blue gold rotors to be...