The Lab

  • Visual Social

    Posted on October 26, 2012 by Linde Werdelin

    We love style. Combining our own modern and masculine style with centuries-old Swiss watchmaking craftsmanship is what sets us apart from those bound by tradition and heritage. Style is visual. Thanks to┬ásocial media for evolving into such a strong visual platform over the last year or … Read More

  • Show Time at BaselWorld 2012

    Posted on March 16, 2012 by jeroen

    Today’s post marks the 3rd anniversary of The Lab. It is incredible to think back when we started the idea of sharing our thoughts and experience behind the scenes back in 2008/9, we knew we wanted to make our first post ever with a pre-Basel story. Fast forward to … Read More