The Lab

  • Honourary LW People

    Posted on October 4, 2013 by Linde Werdelin

    Over the years, we have had many friends who have become our customers and many customers who have become friends.  Collectively, we like to think of them as LW people. LW people are not ‘ambassadors’ in some marketing scheme, whereby brands pay celebrities to endorse their … Read More

  • A Mind Blowing Gift For Men

    Posted on December 6, 2011 by Linde Werdelin

    LW is partnering with The Hour Glass, the most prestigious specialist watch retailer in South Asia, to launch into Malaysia. I have had the pleasure and the perfect excuse to return to the warm and welcoming Asia and stay away from the cold in London.   Amidst all the fun and travelling, I … Read More

  • New Case Construction for SpidoLite II

    Posted on December 2, 2011 by Linde Werdelin

    New arrivals!  The SpidoLite II is here.  There are two versions: Titanium, and Anthracite DLC Titanium. Anthracite is a hard coal colour, very dark grey, almost black, but it is not black. Apart from the new case colour we have given to the SpidoLite II, we have also designed the … Read More

  • The Culture of SpidoLite

    Posted on October 14, 2011 by Linde Werdelin

    SpidoLite is a culture from a design perspective. During the creative process for the SpidoLite II, I was mindful of maintaining a culture yet allowing the first SpidoLite to evolve with new elements. An evolution takes place in small steps that make sense over time and not with drastic changes. Read More