The Lab

The Culture of SpidoLite

Posted on October 14, 2011 by Morten Linde

SpidoLite is a culture from a design perspective. During the creative process for the SpidoLite II, I was mindful of maintaining a culture yet allowing the first SpidoLite to evolve with new elements. An evolution takes place in small steps that make sense over time and not with drastic changes. The skeletonised titanium case and open dial, the blued hands, as well as the clear sapphire crystal case back are all part of the culture that get carried through to SpidoLite II.

Since annoucing the launch of the SpidoLite II, we have been overwhelmed by the response. We would like to thank everyone for the kind feedback. Knowing not only the things that we keep are being appreciated, but also how well received the new date function and the new position of the LW logo are, we can truly say the evolution of the SpidoLite has taken place.


It has been a crazy week but I wanted to take a moment to share my thoughts and show you this 30-second video which is still a work-in-progress to let you see something that we are working on.


Related Posts:
The Evolution Continues
The Ultimate All Black
New Case Construction for SpidoLite II

This post was tagged with Morten Linde, SpidoLite, Spidolite II