The Lab

The Idea

Posted on November 3, 2011 by Jorn Werdelin

We are producing a series of « Behind LW » videos to have a more direct dialogue with you.

The first of the series is ‘The Idea’ behind LW watches and instruments. The essence behind every LW is composed of craftsmanship, quality, design, and innovation.

Morten and I conceived the idea more than 10 years ago which has remained fundamental to how we create.

The idea is here to stay.


We have just released ‘The Idea’ on our website so let me share it with you here:

This post was tagged with Jorn Werdelin