The Lab

The Magic of Singapore

Posted on May 20, 2010 by Linde Werdelin

Singapore is such an exciting corner of the watch world! It is a cutting-edge market for enthusiasts with a strong penchant for buying and collecting watches. Last week, we spent three days there and had the pleasure to engage some of the LW enthusiasts at an exquisite event in Singapore, teamed up with with one of my personal favourites, the world-renowned luxury leather goods maker, Berluti.

The event was hosted by our retailer, E’Collezione, in Mandarin Gallery, located at the heart of Singapore’s main shopping boulevard. E’Collezione is a new and beautifully designed shop, which only carries a small select group of (currently five) exciting brands.

It was a magical evening with interesting people in elegant surroundings. The atmosphere was enthusiastic and the response we received was amazing.

The entire collection were nicely laid out, including this year’s BaselWorld novelties, the Oktopus Tattoo and the Oktopus Moonphase. We gave a presentation of our dive computer, The Reef, which created a lot of interest among the guests – after all, the beautiful waters of the neighbouring countries across South Asia are famous for diving.

I was thrilled to be able to meet and greet our customers and watch aficionados – each and every one had an interesting view to share. We were impressed by their level of watch knowledge and appreciation. Our customers sometimes know more about our watches and instruments than we do!

This is what we love about events – direct and open interaction. There were collectors whose posts I have read on online forums, and journalists with whom I have only emailed or talked on the phone. It was great to put faces to names and exchange on a more personal level.

Not to mention the prefect excuse to indulge myself a little in the smell of my favourite shoes!

We will be back in Singapore again in a few months time for our next launch. Until then, be sure to visit E’Collezione, ask for Jeffrey, who will look after you, and try out our collection.

Related posts:
PuristSPro: Linde Werdelin Novelties In Singapore
More event photos: LWuniverse

This post was tagged with Jorn Werdelin, LW Retailers