The Lab

  • BaselWorld 2015 Round-Up

    Posted on April 10, 2015 by Jorn Werdelin

    Another April, another BaselWorld has now concluded. The largest annual gathering of the international watch community, this year’s fair was perhaps our biggest yet. LW had a prime location in the Palace – the event’s pavilion for independent brands like ourselves – and Morten, our team and I were … Read More

  • The One and Only

    Posted on December 6, 2013 by Jorn Werdelin

    We are thrilled to reveal our latest honorary LW person. A fellow Dane, close friend, client, author, watch appraiser and watch connoisseur, the one and only Mr Kristian Haagen. Kristian is one of the most celebrated watch journalists of today, contributing stacks of watch articles for some of … Read More

  • Honorary LW People

    Posted on October 4, 2013 by Jorn Werdelin

    Over the years, we have had many friends who have become our customers and many customers who have become friends.  Collectively, we like to think of them as LW people. LW people are not ‘ambassadors’ in some marketing scheme, whereby brands pay celebrities to endorse their … Read More

  • The Lasting Value

    Posted on October 21, 2011 by Morten Linde

    Check out this pretty cool trailer, made for the radio channel P3 and being broadcast these two months nationwide on DR (Denmark’s national TV network). What struck me when I saw it was that, a LW Two Timer Gold from our first collection popped up in a couple shots through … Read More

  • Going Contemporary

    Posted on October 12, 2010 by Linde Werdelin

    by Miguel Seabra Through my lifelong passion, I have noticed that in the last decade, the look of a high-end watch has changed dramatically. To be more exact, in the past five years or so, the proliferation of new brands and the profusion of new designers – combined with a … Read More

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