The Lab

  • Diving vs Skiing

    Posted on July 4, 2012 by Jorn Werdelin

    The two activities are very complimentary and still quite opposite. One is best enjoyed in summer and in warm water and near the equator while the other is obviously best enjoyed when it is really cold and right at the other end from the sea – as high up … Read More

  • One of a Kind

    Posted on June 21, 2012 by Morten Linde

    Sculpting a watch case out of a single solid block of gold is rare.  And that is what we decided to experiment; drilling and polishing a complex Spido case structure in gold each individually by hand…it certainly is one of a kind but, can you imagine the skills and effort … Read More

  • The World is our Oyster

    Posted on June 4, 2012 by Jorn Werdelin

    Since exhibiting at Basel 2012 in Switzerland, we have expanded our presence to Angola, Australia, Germany, Mexico, Ukraine and Turkey.  We are now closer to our customer than ever before, reaching them in opposite corners of the world right from Canada to Australia. As I said last year (on … Read More

  • Skiing’s Next Big Secret?

    Posted on April 17, 2012 by Jorn Werdelin

    The New York Times ran a piece last winter spilling the beans about the mystical locations for unspoilt out-of-the-world skiing being tracked down by powder seekers over the years.  These hidden gems are not to be spoken of by their location name, but simply called Valley X, Y, … Read More

  • Show Time at BaselWorld 2012

    Posted on March 16, 2012 by Morten Linde

    Today’s post marks the 3rd anniversary of The Lab. It is incredible to think back when we started the idea of sharing our thoughts and experience behind the scenes back in 2008/9, we knew we wanted to make our first post ever with a pre-Basel story. Fast forward to … Read More

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