The Lab

The Adventures Continue

Posted on January 12, 2012 by Jorn Werdelin

In my book, it was an ultimate good sign of exciting adventures ahead when the snow finally hit the Alps in late December.  It dumped heaps for days to last for weeks…reminded me of 1999, when there were so much snow a massive avalanche caused casualties and wiped out a village.  No drama this year.  But the snow was epic.  Enough to see us through the New Year to open 2012 with a positive note.

It was great to be back in Chamonix. I only skied a few days here last season. Thinking back I first visited Chamonix 28 years ago. It used to be all about skiing with no frills for the hard-core skiers. In recent years, it has become more and more upmarket. It was particularly obvious to me after spending two weeks this time, the affluent visitors were everywhere and a lot of places catered to high-end clientele.

On returning to the studio this week I received good news that our partner in Singapore, E’Collezione, had opened the doors of their new flagship boutique – and effectively launched the first Linde Werdelin shop-in-shop worldwide.

E’Collezione has expanded their specialist watch store to double the size. They will start to feature lifestyle products, such as fine wines and art pieces, and will collaborate with Lotus, Lamborghini, Aston Martin, Ferrari, McLaren, Bentley, Land Rover and Jaguar.

This new venture with a concept began when they started listening to the VIP’s desires. They believe customers looking for particular and fascinating watch manufacturers are also interested in racing cars, wine and shoes, which is difficult to argue against. However, this is not something you often see in a traditional watch retail environment. I truly congratulate their bravery and foresight of what retail experience can be for customers.

J. Werdelin

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